New markets are emerging for premium mixers and providing major expansion opportunities.

This is a category that has spawned many brands in recent years, but remains dominated by Fever-Tree.

Players big and small are benefiting from a rise in demand for premium products in this mixer category.

The world’s leading premium mixer brand, Fever-Tree, has become available in South Korea for the first time.

Listening to the demands of bartenders, premium mixer brands have become increasingly experimental with their flavour combinations. To reflect this greater variety, the tonic water table of previous reports has been broadened to encompass all mixer brands.

Scotch brand Monkey Shoulder has teamed up with Fever-Tree in a bid to create the ultimate mixing pack for the off-trade channel.

Fever-Tree has announced full year revenue declines of 3% year-on-year for for the financial year ending 31 December 2020.

A Fever-Tree survey suggests that a third of Brits use an evening drink to mark the end of the working day during the lockdown.

Fever-Tree has announced that its full year revenue is expected to be circa £102.2 million, which is growth of 73% on 2015.